Gifts, discounts, congratulations, the choice is unlimited. Did you happen to see the following? The man is running to the BMW holding a coffeepot and shouting happily addressing to his wife: “Look, this is a gift”. He has just bought a washing machine at a price $800. They are both happy. They are looking at the coffeepot that costs $5. This what our job is. We call it our weak strings. There is a proverb on the East: “The one, who plays on the weak strings, listens to the falls music”. Well, you can call us the masters of weak strings, we won’t be offended.